Senior Visual Designer

Some Follow The Herd.

Others
STRAY.
Senior Visual Designer with a background in brand identity systems, conversion-focused web design, and high-volume performance marketing creative. I bring visual craft and analytical rigor into the same seat, building design systems that hold up in the real world and campaigns that earn their budget.
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Hey, I'm stacey, and these are my

Skills & What I love to do

Branding & Identity

I develop brand strategies and visual systems that create memorable experiences across all touchpoints, helping you stand out in crowded markets.

Strategic differentiation from competitors.
Cohesive visual narrative across all channels.
Flexible identity systems that scale with growth.
Research-driven positioning for ongoing creative.
Implementation guidelines for brand consistency.
Web & UX/UI Design

I design and develop cohesive, responsive, and high-impact websites that reflect your brand's identity through intuitive and engaging user experiences, fostering trust and enhancing conversion rates.

Conversion-focused design driving business results.
Responsive implementation for all devices.
Performance optimization for search ranking.
Integrated analytics for continuous improvement.
Custom content management for client control.
PAID SEARCH & SOCIAL CREATIVE

I design and produce high-volume paid search and social ad creative that balances brand consistency with performance, built for scale across Google Ads and Meta, and refined by data at every stage.

Scroll-stopping ad creative for Google Ads and Meta.
Multi-market campaigns with consistent brand voice.
AI-driven workflows to boost output and quality.
Data-driven creative GA4 and Google Ads analysis.
Landing page design, strategy, and conversion focus.

Branding & Identity

I develop brand strategies and visual systems that create memorable experiences across all touchpoints, helping you stand out in crowded markets.

Strategic differentiation from competitors.
Cohesive visual narrative across all channels.
Flexible identity systems that scale with growth.
Research-driven positioning for ongoing creative.
Implementation guidelines for brand consistency.
Web Design & Development

I design and develop cohesive, responsive, and high-impact websites that reflect your brand's identity through intuitive and engaging user experiences, fostering trust and enhancing conversion rates.

Conversion-focused design driving business results.
Responsive implementation for all devices.
Performance optimization for search ranking.
Integrated analytics for continuous improvement.
Custom content management for client control.
PAID SEARCH & SOCIAL CREATIVE

I design and produce high-volume paid search and social ad creative that balances brand consistency with performance, built for scale across Google Ads and Meta, and refined by data at every stage.

Scroll-stopping ad creative for Google Ads and Meta.
Multi-market campaigns with consistent brand voice.
AI-driven workflows to boost output and quality.
Data-driven creative GA4 and Google Ads analysis.
Landing page design, strategy, and conversion focus.
Check out my Latest in

Brand & Identity Design

Trend Factory Fashion Festival
Brand & Experiential System
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Urban Organic Juicery
Brand, Packaging & Vehicle System
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Check out my Latest in

Website & UX/UI Design

Healthy Body Dental
Website Redesign
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KAM ROOFING SERVICES
WEBSITE REDESIGN
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Kapture By CK
Website Design & Brand Identity
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EDUCATION COACHING SERVICES
WEBSITE DESIGN
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My PROCESS

01. STRATEGIC DISCOVERY
extract intelligence, not information.
Deep analysis of business goals, audience behaviors, and market opportunities that uncovers actionable insights others miss.
Service Focus:
  • Web:
    User journey mapping + conversion goal identification
  • Brand:
    Market positioning + audience archetype development
  • Photography:
    Visual storytelling objectives + usage environment assessment
02. STRATEGIC ARCHITECTURE
engineer success pathways, not plans.
A framework aligning creative and technical decisions with business objectives, creating systematic pathways to measurable outcomes.
03. CREATIVE DEVELOPMENT
solve business problems visually.
Creative execution balancing aesthetic excellence with performance metric, ensuring every visual decision drives business growth.
04. TECHNICAL IMPLEMENTATION
build performance-optimized systems.
Development that integrates seamlessly with existing workflows while establishing foundations for future growth.
05. QUALITY VALIDATION
verify measurable excellence.
Rigorous quality assurance ensures every deliverable exceeds performance standards across all platforms and use cases.
06. STRATEGIC DEPLOYMENT
initiate measurement-driven growth.
Launch protocols with comprehensive analytics implementation to establish performance benchmarks from day one.
07. PERFORMANCE OPTIMIZATION
continuously improve, not just deliver.
Ongoing refinement leveraging performance data to identify opportunities and implement enhancements that maximize ROI.

Launching my own business was a huge step, and finding the right person to build my website from the ground up was critical. Stacey was exactly who I needed. She listened closely to my ideas and brought them to life with creativity and professionalism.

The site she created not only reflects my brand perfectly but has also played a major role in the growth of my business. I've seen significant results since the launch, and I truly believe Stacey’s work was a key factor in that success. I'm so grateful for her expertise and would highly recommend her to anyone looking to build or revamp their online presence.

Whitney Pokorny
Founder & President | Prestige Recruiting Group

Thoughtful Exploration

READY TO WORK TOGETHER?

If you're looking for creative services or considering adding me to your team, let's connect and explore how we can achieve impactful, measurable results together.
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