Senior Visual Designer

Some Follow The Herd.

Others
STRAY.
Brand identity systems — logo through rollout — and the websites and campaigns that carry them into market. I also read the data: on my last campaign system I found an 86% landing-page-to-form drop-off and five-figure monthly ad waste, then built the testing framework the team adopted to fix it.
HI, I'M STACEY. HERE'S

WHAT I DO

Brand Identity & Systems

I build visual systems from research through rollout — logo, typography, color, and guidelines designed to hold up across every surface a brand actually lives on: packaging, print, environmental, and digital.

Most recently: a photography brand where the aperture in the logo doubles as the image-masking device in every flyer, postcard, and page.

Research-driven brand positioning and strategy
Identity systems with real implementation guidelines
Multi-brand and multi-market visual consistency
Logo systems designed to scale (app icon to building wrap)
Pattern, environmental, and merchandise extension
PAID SEARCH & SOCIAL CREATIVE

I design and produce high-volume ad creative for Google and Meta, and I build the analytics infrastructure to know what's working from first impression to closed job.

That infrastructure is how I found an 86% landing-page-to-form drop-off and five figures of monthly ad waste across seven metro markets.

Ad creative across Google Ads, Meta, and Bing
Full-funnel analytics (GA4 + Google Ads) built for creative decisions
Multi-market campaigns across five-plus states
Landing page audits and creative testing frameworks
AI-accelerated production workflows
Website & UX/UI Design

I design websites and landing pages structured around how customers actually make decisions, not around a template's default layout. Built for conversion, not just appearance.

Most recently: a photography brand where the aperture in the logo doubles as the image-masking device in every flyer, postcard, and page.

Conversion-focused layout and visual hierarchy
UX architecture mapped to the customer journey
Responsive design systems built for real-world use
Landing page design and CRO testing
WordPress, Webflow, Framer, & more
Check out my Latest in

Brand & Identity Design

Check out my Latest in

Website & UX/UI Design

How I work

01. Discovery
Understand the business, the audience, and what success looks like before touching a design tool. Competitive landscape, user behavior, brief alignment.
02. Strategy
Build the framework for brand positioning, information architecture, or campaign structure, depending on the brief. Every decision is traceable to a business goal.
03. Design & Production
Execute with rigor. Every visual decision is tied back to the brief, built for the surface it has to live on, and at a quality level that holds up under a close look.
04. Measurement
Deliver, track, refine. I built a GA4 and Google Ads hub tracking three brands across seven metro markets and four platforms — impression to closed job. It's how I found the 86% drop-off. Launch is the start of the project, not the end.

Launching my own business was a huge step, and finding the right person to build my website from the ground up was critical. Stacey was exactly who I needed. She listened closely to my ideas and brought them to life with creativity and professionalism.

The site she created not only reflects my brand perfectly but has also played a major role in the growth of my business. I've seen significant results since the launch, and I truly believe Stacey’s work was a key factor in that success. I'm so grateful for her expertise and would highly recommend her to anyone looking to build or revamp their online presence.

Whitney Pokorny
Founder & President | Prestige Recruiting Group

Let's work together.

I'm currently open to in-house Senior Visual Designer and creative roles in the Tampa Bay area. I also take on select freelance projects when the fit and scope are right. Let's talk.