Select A Path

Looking for creative services?

I specialize in crafting powerful, results-oriented solutions for businesses bold enough to stand apart.

Looking to add me to your team?

With a collaborative approach, I develop human-centered digital identities that transform business concepts into impactful brand narratives.


Transforming Brands Through Strategy & Creativity

At STRAY Creative Co., I bring bold creativity and smart strategy together to help your brand grow. Based in Tampa Bay, my innovative, results-driven ideas have helped clients achieve conversion rates 15-25% higher than their benchmarks.

Creativity That Works

Creativity means nothing without results. By combining fresh ideas with a clear plan, I’ve helped brands connect with their audiences and drive measurable growth. Together, we’ll craft solutions that truly make an impact.  

Trusted Transparency

Honesty is the cornerstone of my process. By sharing every step and relying on data-driven insights, I’ve reduced production inconsistencies by 30%. Your goals stay front and center every step of the way.

Teamwork Drives Results

Great work starts with teamwork. By working closely with your team, I’ve boosted client satisfaction by 25% and cut project timelines by up to 30%. Let’s create something exceptional, together.  

Innovating with Purpose

Innovation is at the core of everything I do. My forward-thinking approach has increased e-commerce conversions by 12-18% and improved team efficiency by 25%. Let’s keep your brand ahead of the curve.  

Creative Director & Visual Designer

Some Follow The Herd.

Others
STRAY.
Creative Director and Visual Designer with 10+ years building brand identity systems, conversion-focused landing pages, and high-volume paid search/social creative for brands.

My Core Skill Focus

Branding & Identity

I develop brand strategies and visual systems that create memorable experiences across all touchpoints, helping you stand out in crowded markets.

Strategic differentiation from competitors.
Cohesive visual narrative across all channels.
Flexible identity systems that scale with growth.
Research-driven positioning for ongoing creative.
Implementation guidelines for brand consistency.

Web Design & Development

I design and develop cohesive, responsive, and high-impact websites that reflect your brand's identity through intuitive and engaging user experiences, fostering trust and enhancing conversion rates.

Conversion-focused design driving business results.
Responsive implementation for all devices.
Performance optimization for search ranking.
Integrated analytics for continuous improvement.
Custom content management for client control.

PAID SEARCH & SOCIAL CREATIVE

I design and produce high-volume paid search and social ad creative that balances brand consistency with performance, built for scale across Google Ads and Meta, and refined by data at every stage.

Scroll-stopping ad creative for Google Ads and Meta.
Multi-market campaigns with consistent brand voice.
AI-driven workflows to boost output and quality.
Data-driven creative GA4 and Google Ads analysis.
Landing page design, strategy, and conversion focus.

Branding & Identity

I develop brand strategies and visual systems that create memorable experiences across all touchpoints, helping you stand out in crowded markets.

Strategic differentiation from competitors.
Cohesive visual narrative across all channels.
Flexible identity systems that scale with growth.
Research-driven positioning for ongoing creative.
Implementation guidelines for brand consistency.
Web Design & Development

I design and develop cohesive, responsive, and high-impact websites that reflect your brand's identity through intuitive and engaging user experiences, fostering trust and enhancing conversion rates.

Conversion-focused design driving business results.
Responsive implementation for all devices.
Performance optimization for search ranking.
Integrated analytics for continuous improvement.
Custom content management for client control.
PAID SEARCH & SOCIAL CREATIVE

I design and produce high-volume paid search and social ad creative that balances brand consistency with performance, built for scale across Google Ads and Meta, and refined by data at every stage.

Scroll-stopping ad creative for Google Ads and Meta.
Multi-market campaigns with consistent brand voice.
AI-driven workflows to boost output and quality.
Data-driven creative GA4 and Google Ads analysis.
Landing page design, strategy, and conversion focus.

Branding Case Studies

Brand & Experiential System
Trend Factory Fashion Festival

A concept project for a fictional avant-garde fashion festival's brand identity, extending from screen to street, venue, and hand. The goal was to create a bold brand visible on a New York skyline, precise enough for guest navigation, and consistent across all touchpoints.

Branding & Identity System
Website & App
Environment
Wayfinding
Credentials & Merchandise
Brand, Packaging & Vehicle System
Urban Organic Juicery

Complete brand identity concept project for a fictional mobile juicery, built to live on a bottle, on a truck, and everywhere in between. Fusing two opposite sensibilities, the warmth and vibrancy of Thai visual culture and the geometric order of De Stijl. The result had to feel fresh and organic in the hand, and structured and unmistakable from across a street.

Branding & Identity System
The Truck
Menu
Merchandise
Transit Poster
View Case Study

Creative Services

Web Design & Development
Design and develop cohesive, responsive, and high-impact websites that reflect your brand's identity through intuitive and engaging user experiences, fostering trust and enhancing conversion rates.
• Conversion-focused design driving business results
• Responsive implementation for all devices
• Performance optimization for search ranking
• Integrated analytics for continuous improvement
• Custom content management for client control
Branding & Identity
Create a unique, customer-focused brand identity that stands out and connects with your audience. Use visual storytelling and strategic design to build emotional connections, foster loyalty, and leave a lasting impression.
Digital Marketing Strategy
Engage your audience with campaigns that combine data and storytelling to build connections. We use insights to create personalized strategies that capture attention, leave lasting impressions, and drive engagement.
Commercial Photography
Showcase your team and tell your story with high-quality visuals. Highlighting the people behind your brand builds trust and credibility. Use these visuals on your website, social media, and marketing materials to leave a lasting impression.

My PROCESS

01. STRATEGIC DISCOVERY
We extract intelligence, not information.

Thoughtful Exploration

Deep analysis of business goals, audience behaviors, and market opportunities that uncovers actionable insights others miss.
Service Focus:
  • Web:
    User journey mapping + conversion goal identification
  • Brand:
    Market positioning + audience archetype development
  • Photography:
    Visual storytelling objectives + usage environment assessment
02. STRATEGIC ARCHITECTURE
We engineer success pathways, not plans.

Strategic Framework

A framework aligning creative and technical decisions with business objectives—creating systematic pathways to measurable outcomes.
03. CREATIVE DEVELOPMENT
We solve business problems visually.

Creative Direction

Creative execution balancing aesthetic excellence with performance metrics—ensuring every visual decision drives business growth.
04. TECHNICAL IMPLEMENTATION
We build performance-optimized systems.

Technical Implementation

Development that integrates seamlessly with existing workflows while establishing foundations for future growth.
05. QUALITY VALIDATION
We verify measurable excellence.

Quality Assurance

Rigorous quality assurance ensuring every deliverable exceeds performance standards across all platforms and use cases.
06. STRATEGIC DEPLOYMENT
We initiate measurement-driven growth.

Launch & Optimization

Launch protocols with comprehensive analytics implementation—establishing performance benchmarks from day one.
07. PERFORMANCE OPTIMIZATION
We continuously improve, not just deliver.

Quality Assurance

Ongoing refinement leveraging performance data to identify opportunities and implement enhancements that maximize ROI.

10 Scrolling
Typography Effects

Bring your design to life with typographic movement.
Clone to use in your project today!

1

The night was a symphony of sights and scents. The whispering breeze played its tune, accompanied by the gentle patter of silken rain. The starry sky was a masterpiece, a canvas of twinkling lights. The sun set, casting its final rays, painting the sky with brilliant hues. The majesty of nature was a reminder of the beauty that surrounds us, a serene symphony that sings to the soul.

2

Flowing thoughts

3

Words that
Move

4

Creating the
Unexpected

5

LUCID
DREAMING

6

Emerging PERSPECTIVES

7

Rolling hills

8

And blood-black nothingness began to spin. A system of cells interlinked, within cells interlinked, within cells interlinked within one stem. And dreadfully distinct against the dark, a tall white fountain played.

9

appear

10

We are the music makers, and we are the dreamers of dreams. We are the ones who paint the colors of the wind, and dance in the fields of the stars. We are the ones who shape the world with our imagination, and make the impossible possible. And when we are gone, our dreams will live on, a legacy of the magic we brought into this world.

css only animations

Launching my own business was a huge step, and finding the right person to build my website from the ground up was critical. Stacey was exactly who I needed. She listened closely to my ideas and brought them to life with creativity and professionalism.

The site she created not only reflects my brand perfectly but has also played a major role in the growth of my business. I've seen significant results since the launch, and I truly believe Stacey’s work was a key factor in that success. I'm so grateful for her expertise and would highly recommend her to anyone looking to build or revamp their online presence.

Whitney Pokorny

Founder & President | Prestige Recruiting Group

What are you interested in?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Let’s talk

READY TO WORK TOGETHER?

If you're looking for creative services or considering adding me to your team, let's connect and explore how we can achieve impactful, measurable results together.

READY TO WORK TOGETHER?

If you're looking for creative services or considering adding me to your team, let's connect and explore how we can achieve impactful, measurable results together.
What are you interested in?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.div-block-497 .w-inline-block .w--current{ width: auto; }