Senior Visual Designer

Some Follow The Herd.

Others
STRAY.
Senior Visual Designer with a background in brand identity systems, conversion-focused web design, and high-volume performance marketing creative. I bring visual craft and analytical rigor into the same seat, building design systems that hold up in the real world and campaigns that earn their budget.
Hi, I'm Stacey, and here are my

Skills & what I love doing

Brand Identity & Systems

I build visual systems from research through rollout: logo, typography, color, and guidelines designed to hold up across every surface a brand actually lives on: packaging, print, environmental, and digital.

Research-driven brand positioning and strategy
Identity systems with real implementation guidelines
Multi-brand and multi-market visual consistency
Logo systems designed to scale (app icon to building wrap)
Pattern, environmental, and merchandise extension
Website & UX/UI Design

I design websites and landing pages structured around how customers actually make decisions, not around a template's default layout. Built for conversion, not just appearance.

Conversion-focused layout and visual hierarchy
UX architecture mapped to the customer journey
Responsive design systems built for real-world use
Landing page design and CRO testing
WordPress, Webflow, Framer, & more
PAID SEARCH & SOCIAL CREATIVE

I design and produce high-volume ad creative for Google and Meta, and I build the analytics infrastructure to know what's working from first impression to closed job.

Ad creative across Google Ads, Meta, and Bing
Full-funnel analytics (GA4 + Google Ads) built for creative decisions
Multi-market campaigns across five-plus states
Landing page audits and creative testing frameworks
AI-accelerated production workflows

Branding & Identity

I develop brand strategies and visual systems that create memorable experiences across all touchpoints, helping you stand out in crowded markets.

Strategic differentiation from competitors.
Cohesive visual narrative across all channels.
Flexible identity systems that scale with growth.
Research-driven positioning for ongoing creative.
Implementation guidelines for brand consistency.
Web Design & Development

I design and develop cohesive, responsive, and high-impact websites that reflect your brand's identity through intuitive and engaging user experiences, fostering trust and enhancing conversion rates.

Conversion-focused design driving business results.
Responsive implementation for all devices.
Performance optimization for search ranking.
Integrated analytics for continuous improvement.
Custom content management for client control.
PAID SEARCH & SOCIAL CREATIVE

I design and produce high-volume paid search and social ad creative that balances brand consistency with performance, built for scale across Google Ads and Meta, and refined by data at every stage.

Scroll-stopping ad creative for Google Ads and Meta.
Multi-market campaigns with consistent brand voice.
AI-driven workflows to boost output and quality.
Data-driven creative GA4 and Google Ads analysis.
Landing page design, strategy, and conversion focus.
Check out my Latest in

Brand & Identity Design

Check out my Latest in

Website & UX/UI Design

How I work

01. Discovery
Understand the business, the audience, and what success looks like before touching a design tool. Competitive landscape, user behavior, brief alignment.
02. Strategy
Build the framework for brand positioning, information architecture, or campaign structure, depending on the brief. Every decision is traceable to a business goal.
03. Design & Production
Execute with rigor. Every visual decision is tied back to the brief, built for the surface it has to live on, and at a quality level that holds up under a close look.
04. Measurement
Deliver, track, and refine. Analytics are part of the work, not an afterthought. Launch is the beginning of the project, not the end.

Launching my own business was a huge step, and finding the right person to build my website from the ground up was critical. Stacey was exactly who I needed. She listened closely to my ideas and brought them to life with creativity and professionalism.

The site she created not only reflects my brand perfectly but has also played a major role in the growth of my business. I've seen significant results since the launch, and I truly believe Stacey’s work was a key factor in that success. I'm so grateful for her expertise and would highly recommend her to anyone looking to build or revamp their online presence.

Whitney Pokorny
Founder & President | Prestige Recruiting Group

Let's work together.

I'm currently open to in-house Senior Visual Designer and creative roles in the Tampa Bay area. I also take on select freelance projects when the fit and scope are right. Let's talk.